Spending limits for new car shoppers in China are rising among females, and leveling off among males. This data is based on the preferences of over 19,000 Chinese auto shoppers visiting the online site MyProductAdvisor.cn, revealed Market Insight Corporation.
“Females are playing an ever-increasing role in purchase decisions and spending tolerance.” Stated Rich Falcone, President and CEO of Market Insight.
Within the first three months of2012, spending limit increased by both sexes by an average of 9%. In April to mid-June, the median spending limit for females increased by 6% compared to a slight drop off for males of 2%. Amongst women’s considering luxury autos, there is a significantly large increase in average spending limit by 22% over the same time period.
“China’s leadership as an auto industry consumer society is developing rapidly,” said Rich Falcone, President & CEO at Market Insight Corp. “Females are playing an ever-increasing role in purchase decisions and spending tolerance.”
About Market Insight Corporation, the company behind MyProductAdvior is a consumer facing website that provides real-time portal into the minds of consumers.
